Opportunity Now

"The Internet + Social Media enabled websites have democratized the playing field." dld

How To Analyze Consumers More Accurately

"If you are looking at the same old demographics as everyone else, you are missing a big opportunity."

• Most demographic data is not a choice by the individual. (Examples: Age, Gender, Race)
• Look at and measure what they can choose. 
• Looking at demographics is like looking at averages. Lots of misleading information.
• Break down consumer segments further to gain true consumer insights

Innovate or Die: Embrace Innovation As Reality

"If you are not willing to eat your own lunch, someone else will."

People and Business Creation

“Firms are built around people and not a killer idea.” dld

Build the team for business success. Having capable people matters. The idea does not have to be first. Most people rally around an idea and whoever is around them at the time is part of the team.

Thought seed is from the book “Built To Last”

Strategy & Failure

 

“Never strive to make everyone happy. That leads to one gigantic FAIL!” dld

Where The Gold Is

 

"Go for the niches, that is where you find riches." dld

WIN by ADDITION

"Too often, people and businesses want to 'keep' what they already have more than 'add more' to what they already have."

SHORT CUTS IN BUSINESS

"If you always take 'short-cuts', you will never get to your true destination." dld

BUSINESS SUCCESS

"Delighted customers are powerful drivers in creating a successful business enterprise." dld