Now is History: Remarkable is Remembered

You make history every day; will what you are doing be remarkable?

How To Analyze Consumers More Accurately

"If you are looking at the same old demographics as everyone else, you are missing a big opportunity."

• Most demographic data is not a choice by the individual. (Examples: Age, Gender, Race)
• Look at and measure what they can choose. 
• Looking at demographics is like looking at averages. Lots of misleading information.
• Break down consumer segments further to gain true consumer insights

Innovate or Die: Embrace Innovation As Reality

"If you are not willing to eat your own lunch, someone else will."